Clay
GTM enrichment and automation platform with 150+ data providers, Claygent AI research, signals, workflows, CRM sync, webhooks, and outbound/email workflows.
Last updated Oct 23, 2026
#48 trending by buyer activity 6 live sources tracked
Clay helps go-to-market teams find, enrich, research, score, and act on leads using 150+ data providers, multi-provider waterfalls, Claygent AI research, data credits/actions, BYO API keys, email sequencing, phone enrichment, job/company/social/web intent signals, CRM auto-sync, HTTP API integrations, webhooks, audiences, data warehouse sync, SSO, RBAC, and Enterprise support.
Worth It ScoreStandout value
8.5/10
Buyer verdictStandout fit6 monitored sources
Clay looks like a standout option for teams that need Prospecting, Data enrichment from 150+ providers, Multi-provider waterfalls. The score reflects a free entry point with paid upgrades, powerful gtm enrichment and automation workflows, 150+ provider ecosystem and multi-provider waterfalls, workflow fit, and the current pros/cons balance. Source confidence is low.
Freemium
Low confidence (10/100) 20 features
5 pros / 5 cons
PricingFreemium
Entry0Free entry
Lowest paidCheck vendorNot captured yet
Plan0
Plan167
Plan446
Risk MeterLow buyer risk
1.8/10
Review focusLow riskoutput quality, vendor terms, and workflow fit
Low buyer risk. Main review points: crm/customer data, api write access. Source confidence reflects evidence quality; failed, unreachable, or genuinely blocking review items do not increase buyer risk unless they confirm a product issue.
Vendor terms
Output review
Plan limits
Pricing snapshot
Clay plans
Current plan snapshot from monitored sources. Confirm final seat, region, annual, and add-on terms on the vendor page before buying.
Entry plan
0
Free
Lowest paid
Not listed
Review official pricing page
Pricing model
Freemium
Clay official pricing page
Tracked price trend
Captured price
Oct 17, 2026 latest capture
No change
10 captures
USD 1.00 low
USD 1.00 high
True cost calculator
Estimate real monthly cost
This estimates what the tool may really cost each month: subscription price times seats and usage, plus the team time needed for admin, review, cleanup, or approval.
Estimated monthly cost
USD 103.00
Subscription estimate plus internal review/admin time.
Buyer checklist
Validate the plan before you pay
Use this as a practical pre-purchase checklist: match the claimed capabilities to your workflow, then verify limits and output quality in a trial.
Claimed capabilities
Prospecting
Data enrichment from 150+ providers
Multi-provider waterfalls
Claygent AI research
Bring your own API key
Clay email sequencer
Phone number enrichment
Job change signals
Company news signals
Social listening signals
Web intent signals
CRM auto-sync and enrichment
+8 more
Trial checks
- Run one real workflow from start to finish before paying.
- Check plan limits, seat rules, exports, and support response expectations.
- Verify output quality with your own data, brand rules, and approval process.
Evidence status
- 6 monitored sources attached.
- Pricing source is being watched: Clay official pricing page.
- Final terms, seat limits, and AI feature availability should be confirmed on the vendor site.
Features
AI assistant
- Claygent AI research
Security & data
- Social listening signals
APIs & platform
- Bring your own API key
- HTTP API integration
- Webhooks
Other capabilities
- Prospecting
- Data enrichment from 150+ providers
- Multi-provider waterfalls
- Clay email sequencer
- Phone number enrichment
- Job change signals
- Company news signals
- Web intent signals
- CRM auto-sync and enrichment
- Reusable functions
- Audiences
- Data warehouse sync
- SSO
- RBAC
- Credit reporting and top-ups
Pros
- Powerful GTM enrichment and automation workflows
- 150+ provider ecosystem and multi-provider waterfalls
- Claygent enables AI research at scale
- BYO API key option can reduce data-credit usage
- CRM sync, webhooks, HTTP API integrations, and signals support automation
Cons
- Requires careful list quality and outbound compliance review
- Credit/action costs need governance at scale
- Clay does not have a traditional API for most users
- Advanced CRM, HTTP API, webhook, SSO, and RBAC features are plan-gated
- Monthly vs annual toggle and credit selections should be verified before publishing exact totals
Automation evidence
Tracked sources and update signals
ViewAITools prefers official public sources and separates factual source checks from editorial score/risk approval.
Clay integrations
Manual Research - official trust
Verified Oct 23, 2026
Clay official pricing page
Pricing Page - official trust
Verified Oct 17, 2026
Clay API docs caveat
Official Docs - official trust
Verified May 16, 2026
Clay official docs
Official Docs - official trust
Checked Oct 23, 2026
Clay X
Social Profile - medium trust
Verified Oct 17, 2026
Clay Youtube
Social Profile - medium trust
Verified Oct 17, 2026
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